Branding/ Identity- Innovative art galleries
Art galleries revolve around trade (in traditional and electronic form) like any other industry, and only the products they market are works of art. Art galleries are difficult to maintain because works of art not only compete with each other but also compete with products from other industries. In addition, works of art are also luxurious and require an educated community. To stay in the market and maintain a successful business, it is advisable to introduce innovation to art galleries. Innovation is considered to be the successful business development of new ideas. These include finding, developing new ideas and exploiting value. Innovation is the result and the process, the fact and the behaviour (Vitkauskaitė 2016).
There is no doubt that art exhibitions are needed to create contemporary art, but sometimes such art galleries are not enough for a powerful museum project. By focusing on exhibitions undermines the main task of art institutions: to react quickly to the changing political, social and cultural environment; to become an integral part of the citizen’s discourse; supporting and disseminating cultural products to the public, and get different cultures. A bold architectural proposal can challenge the expected local and institutional hierarchy, focusing on an important audience participation program and inclusive pedagogy at the heart of the museum (Bakhshi and Throsby 2009).
It is recommended that international reflection on the organizational structure and the work of the exhibition manager can reflect the guidance of a unified education department. This fundamental change will soon divert the attention from the expensive art market, collectors, trustees, oligarchs which will develop important conversations about artistic creation and form new communities for many. the future of the public.
Despite the fact that art galleries have been a driving force in industrialization, global simplification and development projects and the restructuring of tourism, they still play an important role for the public in the production, exhibition and protection of cultural heritage.
Art galleries are the basis for creating new types of knowledge through interdisciplinary planning; they are no longer beautiful containers for art museums. Instead, they are places for meaningful social participation and cultural change (Oakley et.al 2008).
Art galleries must fulfil their role as legitimate public institutions in order to fulfil their legitimate role in society as cultural production and distribution. Unlike private or commercial art galleries the task of an art museum must draw the attention of citizens. Today, even small art galleries with limited resources try to be inclusive. From school-age children to students, from elderly art teachers, the museum presents it to many (Vicente et.al 2012). On the other hand, all these social groups are closely linked to the achievements of the museum. Due to the public nature including activists, artists, art critics and students, carefully consider museum administrative decisions, like, board selection, funding, administration, curatorial selection, and diversity of representatives. institutions.
As objects, the art galleries categorize their audience: special chapters’ care about leaders, artists, journalists, teachers, art critics, children, students and the elderly. For example, when the education department works with children, students, art teachers, and the elderly, management and development often involve administrators, collectors, donors and galleries. In the US in particular, curators need to train large collectors and donors socialization is part of the job description. This means that the museum has in fact repeated and restored the policies of the social classes through discrimination.
References
- Vicente, E., Camarero, C. and Garrido, M.J., 2012. Insights into Innovation in European Museums: The impact of cultural policy and museum characteristics. Public Management Review, 14(5), pp.649-679.
- Vitkauskaitė, I., 2016. Opportunities for Innovation Adoption in Art Galleries. European Journal of Interdisciplinary Studies, 8(2).
