Major Project – status update
This week, my main focus is to start the branding identity because I need the logo and the icon for the next phase on the website.
This is a major part because after I have the palette of colours, I should use them to create the user interface for the landing page.
For the identity of this project, the name, I have it since week 3, when I purchased the domain name from the GoDaddy platform. I have chosen viart.co.uk.
The name comes from Virtual Art Gallery.
Creating the logo, I had blocked a few days, but I figure out in a sparkle of creativity and draw it. In the first part, I was stuck on the V & A – to use just the first initials, but after rethinking and reading the research again, I made for the planning folder with the major modern art galleries logo, I decided to use parts from the words.
The typography – font family – Montserrat
Screenshot – Adobe Illustrator logo versions on different backgrounds
In the same idea, I started working on the branding guideline in illustrator too. When it is ready, I will export it in Adobe InDesign to be ready for publication as an ebook.
Here is the work in progress in Adobe Illustrator.
Brand guidebook draft in progress + Montserrat font family declinations
