The sociological impact of pandemic and evolution of user transition into different mediums to reaching and consuming arts
Covid-19 has brought about a drastic change in every walk of life. The experts have explored that it will equally impact society through its catastrophic effects. While exaggerating society’s fault lines, it will add up to inequalities, authoritarianism, and false news. The experts believed that there would be a more digitised world where leisure activity, tourism, health and workstation will be available on the digital fora (Janna, Lee and Emily, 2020). Moreover, owing to the rapid contraction of the Covid-19, the usage of the digital tool would accelerate for legal or illegal activities by 2025.
The sociological impacts of the pandemic
The world’s adoption to survive from Covid-19 has been denoted from the term “Covidisation” that engendered social, economic and healthcare-related challenges. More importantly, Covid-a9 has posed a grave threat to globalisation and has restricted mobility while limiting the possibility of social gathering. Consequently, the space for the art and creative sector and culture have shrunk (Kern, P., 2020). The art and cultural activities comprise cultural events, architecture, archives, audio-visual heritage, festivals, museums, theatres, artistic crafts, and libraries. While signifying the art and culture, the Spanish, Italian and German Ministers gave their joint statement. They asserted that the damage to art and culture must be recognised and included in the political agenda that has been caused by the pandemic (Franceschini, Müntefering, and Rodríguez, 2020). Apart from the intangible losses of society due to the pandemic, it has been estimated that there was a potential danger of the loss of employment that was associated with the creative and cultural sector, which accounted for the 3.8% workforce in the Eurozone in 2018, according to a report of the Eurostat (Rakauskiyene et al. 2020).
User Transition to the digital mediums
Given the loss in the creative and cultural sectors globally, technology made it possible to provide tech solutions amid the pandemic. Below presents the user inclination and transition to the other mediums for art and cultural activities in the lockdown-induced conditions.
“Social Distancing in the Mission” by Jennifer M. Potter, 45, San Francisco (Cavna, 2020).
Tele-everything was a popular notion to avail entertainment and cultural interactions
Technology has been providing tech-based solutions during the worldwide closure of human gatherings along with e-commerce, telemedicine, and e-education. A report by Netflix shows that it has hosted 16 million new users during the first quarter of 2020 (BDO, 2020).
A Robotic arm playing the cello was one of many highlights at Olafur Eliasson’s Symbiotic Seeing exhibition in Zurich, Switzerland (WEF, 2020).
Entrepreneurs and Companies have rearranged more incentives to purchase or use smart gauged and mediums
The companies have rearranged their marketing strategies to attract and facilitate more customers to make contactless transactions. For instance, cutting-edge technologies have been adopting. Cinemas have been made innovative. New methods are being adopted to advertise entertainment. More interestingly, museums and galleries have been arranging digital modes for convening exhibitions. To maintain profitability, invitation-only events on exclusive invitations are being organised. Such events are scheduled due to the advent of sophisticated technology mainly driven to protect privacy and rights.
References
- BDO. (2020) Covid-19 Is Accelerating the Rise of the Digital Economy. [Online] May 2020 Available at: https://www.bdo.com/insights/business-financial-advisory/strategy,-technology-transformation/covid-19-is-accelerating-the-rise-of-the-digital-e [Accessed: 10 August 2021]
- Cavna M. (2020). The best art created by Washington Post readers during the pandemic. [Online] July 2020 Available at: https://www.washingtonpost.com/arts-entertainment/2020/07/06/art-pandemic-readers [Accessed: 10 August 2021]
- Franceschini D., Müntefering M. and Rodríguez J. (2020). Together we are stronger than the virus. [Online] April 2020, Available at: https://www.auswaertiges-amt.de/en/newsroom/news/muentefering-franceschini-rodriguez-uribes-tagesspiegel/2331236 [Accessed: 10 August 2021]
- Janna A., Lee R. and Emily A. V. (2020). Experts Say the ‘New Normal’ in 2025 Will Be Far More Tech-Driven, Presenting More Big Challenges. [Online] February 2021. Available at: https://www.pewresearch.org/internet/2021/02/18/experts-say-the-new-normal-in-2025-will-be-far-more-tech-driven-presenting-more-big-challenges/ [Accessed: 10 August 2021]
- Kern, P.. (2020). The impact of the COVID-19 pandemic on the Cultural and Creative Sector. Report for the Council of Europe. [Online] November 2020, Available at: https://keanet.eu/publications/the-impact-of-the-covid-19-pandemic-on-the-cultural-and-creative-sector-november-2020/ [Accessed: 10 August 2021]
- Rakauskiyene, O.G., Velikorosov, V.V., Filin, S.A., Genkin, E.V., Maksimov, M.I. and Stcherbatcheff, B. (2020). These artists have found creative ways to offer hope amid the COVID-19 crisis. [Online] April 2020. Available at: https://www.weforum.org/agenda/2020/04/art-artists-creative-covid19-coronavirus-culture-community/ [Accessed: 10 August 2021]
