Forefront: Virtual tours – Art galleries
Over the years, people have often turned to art despite adversity. It seems that when the world around us crumbles and loses its meaning, one turns inward and look for a new purpose in the events and things around us. In these times of intervention, one tends to value works of art and seek deeper meanings (Ryland, 2019). When each stroke seems most remarkable, the painting seems to become realistic, and the outline of the canvas evokes feelings and ideas that one does not usually notice.
Due to the current epidemic, the beloved museums and art galleries may be closed but not desperate. Technical curators are very creative in how the public approaches their museums, but many offer very good virtual tours for spectators online. Large organisations worldwide have an extensive online archive, which means one can digitally navigate art history in their pants. The answer in today’s world is to go digital. As the COVID-19 pandemic confines people to their homes, many museums and cultural institutions use technology to open doors for connected people in their homes (Tatli et al., 2021). The world is rapidly embracing everything related to digital technology, and the people of the art world are up to date; they promote digital innovation. Europe has a deep and unusual artistic heritage and has always been at the forefront of major movements in the art world. The digital age is no exception. Artists across Europe use the latest tools and equipment to create timeless crafts.
In addition to information about museums and pictures, the Google Arts and Culture page also features online exhibits, such as Egypt: Pharaoh’s Faith and Street View on the Central and South American Web sites or download the Google Arts & Culture app to display more features and artwork in their home using augmented reality technology (Çeltek, 2021). After arriving there, visit the interactive “World Museum”. An unusual view of the connection between two million years of culture and human history; items from the British Museum’s collection. Since the beginning of the epidemic, this type of digital tourism has become increasingly common, allowing visitors to visit the museum for free when the museum is closed or restricted. Web products range from distributed iPhone clips streamed through Facebook to engaging, interactive web pages.
The Met – The New Woman Behind the Camera Virtual Opening | Met Exhibitions
(video source: https://www.youtube.com/watch?v=GsMT53pI-Ew)
Some museums try to charge for travel expenses online, but they are small private companies, not media outlets, at the request of many viewers. For example, the Metropolitan Museum of Art in New York offers a service where teachers meet with groups online to discuss the collection. Digital museums should be treated like traditional museums. This experience can never replace a real experience in front of art, but it can add a new dimension to the experience. The goal is to expand the range of options for those who want to feel more. After all, “art” is not just something that hangs on the wall of the museum. Equally important are the experiences, ideas, methods and principles used to create it. If one can empower people to see the greatness of art, even though it is digital, one has contributed to it.
References
- Çeltek, E., 2021. Digital Art Events and Digital Art Museums. In Impact of ICTs on Event Management and Marketing (pp. 123-138). IGI Global.
- Ryland, P., 2019. Reporting research: attracting young people into museums. Interpretation Journal-Association for Heritage Interpretation, 24(1), pp.5-6.
- Tatli, Z., Altinişik, D., Şen, H. and Çakıroğlu, Ü., 2021. Learning via virtual and real museums: a comparative study on presence and retention. International Journal of Virtual and Personal Learning Environments (IJVPLE), 11(1), pp.38-53.
- The Met (2021) The New Woman Behind the Camera Virtual Opening | Met Exhibitions. [Online Video]. 9 July. Available from: https://www.youtube.com/watch?v=GsMT53pI-Ew. [Accessed: 14 June 2021].
